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Keynote Journal

Speaker

David Zanker

Founder of 20percent.ai and Franchise Digital. Speaks on putting AI to work across a franchise network and on what paid social rewards now.

Melbourne, AustraliaSpeaker's websiteLinkedIn

Biography

David Zanker builds AI-first businesses for franchise networks. He is the founder of 20percent.ai and of Franchise Digital, the marketing platform his agencies use to run paid social, landing pages and reporting for franchise fitness and wellness brands, location by location.

Before that he was CEO of VETtrak, then Australia's largest provider of student management systems for registered training organisations, where he led the move from desktop software to the cloud. He has also been a multi-site F45 franchisee and a divisional champion three years running, so he has sat on both sides of a network rollout: the head office introducing a new system and the operator trying to use it in a busy business.

He is the author of Franchise Superintelligence and Fresh Ads Win.

Keynote topics

  • Franchise Superintelligence

    Franchisees are already using AI and teaching it the brand themselves. How a network gives every location the same advantage at the same time: freedom within a framework.

  • Fresh Ads Win

    What paid social rewards in franchise marketing now, and the weekly creative rhythm that keeps local campaigns working.

  • Both Sides of the Rollout

    Lessons from leading a software company from desktop to cloud and from running franchise sites: why new systems stall, and what makes people use them.

Books

Recorded appearances

No appearances recorded yet.

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Last checked: awaiting first check·Source: published conference programs